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Music and milking time.

Radio and other popular entertainments, like movies, created a truly national popular culture during the 1920s. Pausing to tune in to his favorite program, this farmer represents an extreme example of radio’s broad popularity during the 1920s. For rural Americans, radios not only delivered music and sports but also vital information on commodity prices and weather reports. While they linked rural residents to the rest of the country, radio broadcasts and movie theaters also provided a vehicle for advertising and a spur for consumer culture.

Source: Prints and Photographs Division, Library of Congress.