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“We Do Our Part.”

The National Recovery Administration (NRA) was one of a constellation of federal agencies that made up President Franklin D. Roosevelt’s New Deal program to help Americans recover from the Great Depression. Established in 1933 in an effort to spur industrial recovery, the NRA sought to use government power to restrain competition and end the downward cycle of wage cuts and price reductions, without abolishing the free market. The administration asked businesses, labor, and consumers to help write new codes for hour limits, minimum wages, and production standards. To encourage voluntary adoption of these new codes, participating businesses were allowed to display a blue eagle logo, and consumers were urged to spend money only where the symbol was displayed. This photograph captures three unlikely spots for the display of the otherwise ubiquitous NRA eagle.

Source: Pare Lorentz, The Roosevelt Year: A Photographic Record (1934)—American Social History Project.