home | many pasts | evidence | www.history | blackboard | reference
talking history | syllabi | students | teachers | puzzle | about us
search: go!
advanced search - go!

“Picturesque America.”

Illustrator Harry Grant Dart’s vision of the increasingly aggressive and intrusive character of advertising in turn-of-the-century America appeared in a 1909 issue of Life. During this period, the growth of mass production and mass marketing changed the way consumer goods were bought and sold. Information about products now came not from those who made or sold them, but from persuasive advertisements trying to create brand recognition and brand loyalty. Advertisements moved out of separate sections in the back of magazines, as the newest periodicals featured full-page ads and depended upon advertising, rather than subscriptions, for their revenue. Coordinated advertising campaigns using billboards, store displays, and electric signs, became common.

Source: Harry Grant Dart, Men, Women and Mirth(1909)—Prints and Photographs Division, Library of Congress.