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Table of Contents Introduction American Advertising: A brief History What Is the Ad Trying To Do? Who Is the Intended Audience? What Strategies Are Used To Sell the Product? What Do Ads Reveal or Conceal About an Era? What Else Do You Need To Know To Analyze an Ad? Model Interpretation Advertisements Online Annotated Bibliography Try It Yourself! Download Entire Essay (Acrobat PDF) Try it yourself!

Test your critical skills with these exercises designed to explore how advertisements work as historical evidence.

Ask yourself these important questions:

What is the ad trying to do?

Who is the intended audience?

What strategies are used to sell the product?

What do ads reveal or conceal about an era?

What else do you need to know to analyze an ad?

These exercises are best viewed using Internet Explorer 5.0 or above.

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Footer Introduction American Advertising: A Brief History What Is the Ad Trying To Do? Who Is the Intended Audience? What Strategies Are Used To Sell the Product? What Do Ads Reveal or Conceal About an Era? What Else Do You Need To Know To Analyze an Ad? Model Interpretation Advertisements Online Annotated Bibliography Try It Yourself! Go to MAKING SENSE OF ADVERTISEMENTS  Home Page Go to MAKING SENSE OF EVIDENCE Browse Page