“Smoked continuously from Trepassey to Wales.”

In the 1920s, advertisements sought to create consumer demand by manufacturing new wants. Some advertisements associated products with a desirable lifestyle, while others, like this 1928 cigarette advertisement, made use of celebrity endorsements. Here, aviator Amelia Earhart, the first woman to successfully fly solo across the Atlantic, testifies to the pacifying virtues of Lucky Strikes. Although advertisers suggested that everybody needed the latest of everything, most families set their own priorities and purchased the things they wanted most.

Source: American Social History Project.